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Alaska Airlines Premium Class

We pushed Alaska Airlines from clever and lighthearted into a more crafted and cinematic world to launch their new Premium class. We needed a tonal shift to complement our elevated visual direction, so we moved away from dialogue and looked inward. So inward, each spot is narrated by a passengers internal monologue as they experience premium class. To do all this we had to build an airplane… in Slovenia.

Stills

The Team

Agency: Mekanism
Client: Alaska Airlines
AD: Harding Coughter
ACD Writer: Morgan Cavanaugh
CD: Max Eastman
Director: Luis Cerveró
Photographer: Iztok Medja

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