Harding Coughter

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Fossil

Fossil is back! Well, they didn’t go anywhere but they've revamped their leathers, jewelry and watches from the versions you remember from Middle School. (The password is Fossil)

We wanted to get past their normal hot-people-frolicking-in-a-field and tell a story about friends getting together to celebrate their friendship and everything that comes with traveling.

While the :30 tells our collective's story, the :15s focus on specific products, without being cutdowns.

We also had the opportunity to upgrade the campaign stills from their traditional look and feel. With 24 unique set-ups being shot simultaneously with film, our photographer was able to capture the moments in-between showing the products in use. Here are a few of my personal favorites:

Some of those were lucky enough to become OOH.

The Team

Agency: Mekanism
Client: Fossil
AD: Harding Coughter / CW: Alekzia Hosein
ACD: Tori Mortenson / ACD: Kelsey Miller
GCD: Kara Coyle
Director: Bradley & Pablo
Photographer: Tim Barber

Thanks!

Check out my next project.

Quaker Oats x NFL