Reese's Candy Converter

During New York City’s 2018 Halloween, anyone could walk up to the machine, drop their unwanted candy (or an empanada), and would immediately receive a Reese's. This became the most talked about Halloween stunt with over 2.8 billion impressions in a few days and 10,000 cups given out. The Reese’s Candy Converter was talked about everywhere: from Good Morning America to Jimmy Fallon.

No tricks here. Trade in your Halloween candy for Reese's candy. What'd you expect from the GOAT of Halloween?! #ReesesCandyConverter #NotSorry pic.twitter.com/bTrjF2IFay

— REESE'S (@reeses) October 30, 2018

Photos

The Team

Agency: Anomaly
Client: Reese's
ACD: Dylan Ostrow / ACD: Turan Tuluy
Creative Technologist: Harding Coughter
GCD: Christine Gignac