Harding Coughter
HOMEReese's AR Fliter
Wouldn’t it be wonderful if you could always have a Reese’s?
Reese's Everyday AR
Snap asked Reese’s to come up with an AR filter. I still use and read about Snapchat everyday, so I knew this would be a fun brief. Snap had just announced a new feature in their Augmented Reality capabilities, one that could manipulate the sky. Working with a small team, we were able to develop a scene that invited users into the Reese’s Orange World.
Reese's rain on Yankee Stadium.
SpoOooOoOooky Reese's.
Reese's Halloween Filter
After creating Reese’s Orange World for our users to enjoy, we added holiday editions. For Halloween, we went spooky, adding Reese’s Halloween peanut butter pumpkins and some eerie bats. All of our filters utilized both cameras: allowing the user to take a selfie in Reese's world with the front facing camera and to use the back camera to show what they saw on the other side.Reese's Holiday Filter
After Halloween ended we reminded users that the other Holidays were just about to begin and created a Reese’s Snowday. We switched out a few elements and utilized other peanut butter and chocolate shapes.
Reese's Holiday.