Harding Coughter
Cuervo Marg Shake-Up
Jose Cuervo asked America to create their next Margarita flavor. Deron came up with the winning flavor based on a childhood favorite, Tropical Paradise. We launched the second year of the competition with him, the flavor, and the ingredients. He also won $100k, you can read about Deron here or here.
Deron was an absolute dream to work with, he was kind, excited and professional. He plans to use his winnings to have an epic wedding with his lovely fiance. This campaign came with a slew of PR images to not only introduce Derono and his flavor, but CTAs for the sweepstakes.
The Team
Agency: Mekanism
Client: Cuervo
AD: Harding Coughter / CW: Alekzia Hosein
ECD: David Horowitz
Director: The Wade Brothers